I. Design Foundations & Theory

• 01.01 Explain proper use and care of tools and equipment.

• 01.02 Demonstrate understanding of the relationship between art and the technological world.

• 01.03 Apply the principles and elements of design.

• 01.04 Demonstrate a basic understanding of vector drawing programs.

• 01.05 Demonstrate a basic understanding of photo-editing programs.

• 01.06 Demonstrate a basic understanding of color.

• 01.07 Identify ethical and unethical use of artwork.

• 01.08 Demonstrate knowledge of ethical standards (copyright, etc.).

• 01.09 Apply texture to artwork.

• 01.10 Apply color for impact.

• 01.11 Differentiate between line, halftone, duotone, spot, RGB, CMYK, and web-safe colors.

• 01.12 Utilize the principles of design (balance, contrast, unity, etc.).

• 01.13 Utilize the elements of art (line, shape, form, texture, etc.).

• 01.14 Develop grids for traditional and digital layouts.

• 01.15 Demonstrate spatial relationships.

• 01.16 Demonstrate harmony and contrast of line and shape.

• 01.17 Demonstrate harmony and contrast of color.

• 01.18 Demonstrate harmony and contrast of proportion.

• 01.19 Demonstrate harmony and contrast of texture.

• 01.20 Demonstrate harmony and contrast of motion.

• 01.21 Indicate style of layout design appropriate to the target audience.

• 01.22 Make a collage.

II. Drawing & Perspective Skills

• 02.01 Draw using linear perspective.

• 02.02 Draw using aerial (atmospheric) perspective.

• 02.03 Draw using light and shadow.

• 02.04 Draw a portrait.

• 02.05 Draw various objects.

• 02.06 Draw various environments.

• 02.07 Make a montage illustration.

• 02.08 Draw a cartoon.

• 02.09 Demonstrate various media (ink, pencil, markers, digital, etc.).

• 02.10 Draw freehand sketches.

• 02.11 Draw a one-point perspective and a two-point perspective.

• 02.12 Identify and draw various drawing styles.

• 02.13 Develop a glossary of technical terms.

• 02.14 Analyze an object to determine size, shape, and proportion.

• 02.15 Draw three-dimensional forms.

• 02.16 Draw an isometric drawing.

III. Typography & Layout

• 03.01 Define typographic terms (kerning, leading, tracking, etc.).

• 03.02 Identify and draw various typographic styles.

• 03.03 Demonstrate proficiency in lettering.

• 03.04 Identify and select letterforms.

• 03.05 Proofread copy and use proofreader's marks.

• 03.06 Identify and select typographic styles.

• 03.07 Demonstrate copy fitting.

• 03.08 Demonstrate mixing families of type.

• 04.01 Identify the parts of a layout.

• 04.02 Identify and use proper composition.

• 04.03 Create thumbnail sketches.

• 04.04 Create roughs.

• 04.05 Create comprehensives.

• 04.06 Crop and scale artwork and/or photos for layouts.

IV. Applied Design & Marketing

• 05.01 Identify and use proper design for various media.

• 05.02 Design logos.

• 05.03 Set type.

• 05.04 Manipulate type.

• 05.05 Design an integrated ad campaign (social, print, web).

• 05.06 Design for specialty advertising.

• 05.07 Design posters.

• 05.08 Design billboards.

• 05.09 Produce an industrial brochure.

• 05.10 Produce a consumer brochure.

V. Software & Technical Production

• 06.01 Demonstrate graphic art computer skills (hardware/software).

• 06.02 Use software and hardware to manipulate and adjust images.

• 06.03 Produce finished computer projects that reflect current trends.

• 06.04 Demonstrate knowledge of color modes (RGB, CMYK, Grayscale).

• 06.05 Demonstrate knowledge of image resolution and file formats.

• 06.06 Demonstrate a knowledge of layers and masks.

• 06.07 Demonstrate knowledge of painting and editing tools.

• 09.01 Create and manipulate basic geometric shapes (Vectors).

• 09.02 Demonstrate proficiency in creating type.

• 09.03 Draw using the pencil tool/pen tool.

• 09.04 Create a path.

• 09.05 Select a path.

• 09.06 Modify a path.

VI. Digital Media & Web

• 10.01 Design a web page.

• 11.01 Demonstrate an understanding of markup languages (HTML/CSS).

• 12.01 Create a functional web page.

VII. Professionalism & Careers

• 08.01 Demonstrate an understanding of the role of the commercial artist.

• 08.02 Demonstrate an understanding of various commercial art careers.

• 08.03 Demonstrate an understanding of the business of commercial art.

• 08.04 Demonstrate an understanding of various commercial art markets.

• 08.05 Demonstrate an understanding of professional organizations.

• 08.06 Demonstrate an ability to work as a team member.

• 08.07 Demonstrate an understanding of the importance of a professional portfolio.

• 08.08 Demonstrate an ability to present a professional portfolio.

Year-by-Year Standards Checklist

Year 1: Commercial Art Tech 1 (8718010)

Focus: Digital Foundations, Raster Editing (Photoshop), & Basic Design.

• [ ] 01.05 Demonstrate basic understanding of photo-editing/photo-manipulation programs.

• [ ] 01.06 Apply color theory (pigment versus light).

• [ ] 01.07 Utilize tones, hues, and values.

• [ ] 01.12 Demonstrate 2-D design capabilities (Balance, Contrast, Unity).

• [ ] 01.22 Make a collage (Digital Compositing).

• [ ] 02.10 Draw freehand sketches (for ideation).

• [ ] 06.04 Demonstrate knowledge of color modes (RGB vs CMYK).

• [ ] 06.06 Demonstrate a knowledge of layers and masks.

• [ ] 06.07 Demonstrate knowledge of painting and editing tools.

Year 2: Commercial Art Tech 2 (8718020)

Focus: Technical Illustration, Vector Art (Illustrator), & Dimensional Geometry.

• [ ] 01.04 Demonstrate a basic understanding of vector drawing programs.

• [ ] 02.11 Draw a one-point perspective and a two-point perspective.

• [ ] 02.16 Draw an isometric drawing.

• [ ] 02.15 Draw three-dimensional forms.

• [ ] 09.01 Create and manipulate basic geometric shapes (Vector construction).

• [ ] 09.03 Draw using the pencil tool/pen tool (Path mastery).

• [ ] 09.06 Modify a path (Shape Builder/Pathfinder).

• [ ] 04.06 Crop and scale artwork and/or photos for layouts.

Year 3: Commercial Art Tech 3 (8718030)

Focus: Branding, Marketing Campaigns, & Collaborative Production.

• [ ] 05.02 Design logos.

• [ ] 05.05 Design an integrated ad campaign (Social, Print, Web).

• [ ] 05.09 Produce an industrial brochure and/or consumer brochure.

• [ ] 08.06 Demonstrate an ability to work as a team member (Agencies).

• [ ] 10.01 Design a web page (Adobe Express/Portfolio).

• [ ] 01.21 Indicate style of layout design appropriate to the target audience.

• [ ] 03.01 Define typographic terms (kerning, leading, tracking).

Year 4: Commercial Art Tech 4 (8718040)

Focus: Motion Graphics (Premiere/After Effects) & Portfolio Mastery.

• [ ] 01.20 Demonstrate harmony and contrast of motion.

• [ ] 06.03 Produce finished computer projects that reflect current/emergent trends (Video).

• [ ] 06.02 Use software/hardware to manipulate and adjust images/video.

• [ ] 08.07 Demonstrate importance of a professional portfolio.

• [ ] 08.08 Demonstrate ability to present a professional portfolio.

• [ ] 12.01 Create a functional web page (Final Portfolio site).